Food delivery is a complex and competitive business, with a large number of processes and people involved. Every optimized process and every percentage of profitability makes a difference. That's why, at Dots Platform, we do our best to increase our customers' profits while maintaining the ideal sequence of processes: Marketing - User - Order - Back Office - Kitchen - Logistics.
In January 2022, we released a new version of mobile ordering applications that our team had been working on for a year. We have completely rebuilt the interfaces, using the data from 2 million orders that had passed through the platform. We changed the design to make it look better and be more user-oriented. Also we used the latest technologies (Swift, Kotlin, Laravel + serverless AWS).
After the release, we measured the conversion of iOS and Android applications of 10 different businesses in parallel (simultaneous use of old and new versions by different users) using Firebase and got the following result: