Every order in your app leaves a complete record: who bought, what, when, from which location, triggered by which campaign. On a marketplace that record belongs to the platform. In the Dots app it lands in your admin panel as reports you can open on Monday morning and act on by Monday afternoon.
What you see
- Sales: orders, revenue, and average order value — by location, hour, day, and service mode.
- Customers: new versus returning, order frequency, segments of regulars going quiet — the base your retention work stands on.
- Marketing: which push campaign, promo code, or cashback rule actually produced orders, with revenue attributed per campaign.
- Operations: delivery times, cancellations, and where in the funnel customers drop off.
Why it moves money
A promotion without attribution is a guess. A discount that “felt successful” may have paid customers to buy what they would have bought anyway; a delivery zone that looks fine on the map may be quietly eating courier hours. Analytics turns both from opinion into a number — and the number often disagrees with the feeling. The practical starting set — which metrics to check weekly and what healthy looks like — is in our guide to the restaurant KPI dashboard.
There is a second, quieter payoff. Aggregators keep customer identity and history to themselves; your app hands both to you. Over a year that difference compounds into an owned base you can segment and message for free — the asset a marketplace never gives back.
How it works in the Dots panel
Reports live in the same admin panel where you manage the menu and orders. Filter by period, location, or channel; compare weeks side by side; export when accounting asks. No analyst, no BI project, no SQL — the reports are pre-built around the questions a delivery business actually asks. Numbers update as orders happen, not in an overnight batch, and access is role-based: a location manager sees their own outlet, the owner sees the whole network.
Who benefits most
Multi-location brands comparing outlets on the same dashboard, and anyone spending real money on marketing: when every campaign shows its revenue, the next budget writes itself.
