Order history in the Dots app keeps every past order in the customer's profile: items, addresses, payment methods, totals. Any previous order can be repeated in one tap — the cart fills itself, the saved address and card are already in place, and the only remaining step is confirmation.
Repeat orders are where the margin lives
A first order pays for its own acquisition; profit comes from the second order onward. Most customers order the same two or three things — and every extra step between "I'm hungry" and "order placed" loses a fraction of them. One-tap reorder removes almost all of those steps, which is why history plus saved details is one of the reasons branded apps on Dots convert up to 35% of visitors into buyers, versus roughly 3% for a marketplace listing. The playbook around this is in how restaurants systematically grow repeat orders.
There's a second, quieter payoff: the history is yours, not a platform's. On aggregators, the customer's past orders belong to the marketplace. In your own app, that data feeds your analytics, your segments, and your campaigns.
How it works in the Dots app
The customer opens the profile tab and sees the full list of past orders with statuses and receipts. Tapping "repeat" rebuilds the cart from that order; if an item has since changed price or gone to the stop-list, the app flags it before checkout instead of failing after payment. Saved delivery addresses and cards are attached to the profile, so the standard reorder path is: open app, tap repeat, confirm — under fifteen seconds.
On your side, the same history powers the admin view: operators see what a caller usually orders, and marketing can segment customers by frequency and basket to target push and cashback campaigns at the right people.
Who gets the most out of it
- Pizza, sushi, and coffee businesses — categories where the same order repeats weekly.
- Lunch-hour brands serving offices: the same desk, the same order, every day at 12:40.
- Any venue moving regulars off marketplaces, where the fast reorder is the habit you're competing against.
Related features
Branded app with profiles, history, and reorder — launched in about two weeks.